/* =====================================================
   Gradient Labs — Executive AI Coaching, v2 draft
   "Noir Editorial", tightened.
   Warm charcoal surfaces, off-white ink, serif display,
   one gradient accent, hairlines instead of glows.
   Standalone sheet: does not depend on style.css / noir.css.
   ===================================================== */

:root {
    --noir-0: #111113;
    --noir-1: #16161A;
    --noir-2: #1A1A1F;
    --noir-3: #202026;
    --noir-4: #26262D;

    --ink-hi: #EDEBE6;
    --ink-mid: #C9C7C1;
    --ink-lo: #AEAEB6;
    --ink-faint: #8A8A94;

    --line: rgba(255, 255, 255, 0.08);
    --line-strong: rgba(255, 255, 255, 0.16);

    /* single accent: warm champagne. high contrast on charcoal, no gradient. */
    --accent: #E4BC70;
    --accent-deep: #C9A159;
    --accent-soft: rgba(228, 188, 112, 0.12);
    --accent-line: rgba(228, 188, 112, 0.45);
    --grad: var(--accent);
    --grad-diag: var(--accent);
    --purple: var(--accent);

    --sage: var(--accent);

    --serif: 'DM Serif Display', Georgia, 'Times New Roman', serif;
    --sans: 'Instrument Sans', 'Helvetica Neue', Arial, sans-serif;
    --mono: 'Instrument Sans', 'Helvetica Neue', Arial, sans-serif; /* labels use the body sans, letterspaced */

    --container: 1180px;
    --gutter: clamp(20px, 5vw, 48px);
    --radius: 14px;
    --radius-lg: 22px;

    --ease-out: cubic-bezier(0.22, 1, 0.36, 1);
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
    margin: 0;
    background-color: var(--noir-0);
    background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='160' height='160'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2' stitchTiles='stitch'/%3E%3CfeColorMatrix type='saturate' values='0'/%3E%3CfeComponentTransfer%3E%3CfeFuncA type='linear' slope='0.05'/%3E%3C/feComponentTransfer%3E%3C/filter%3E%3Crect width='160' height='160' filter='url(%23n)'/%3E%3C/svg%3E");
    color: var(--ink-lo);
    font-family: var(--sans);
    font-size: 18px;
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
    -moz-osx-font-smoothing: grayscale;
    overflow-x: hidden;
}
img, video { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { font: inherit; }
h1, h2, h3, h4 { margin: 0; color: var(--ink-hi); }
p { margin: 0; }
ul { margin: 0; padding: 0; list-style: none; }

::selection { background: rgba(228, 188, 112, 0.30); color: var(--ink-hi); }

.container {
    width: min(var(--container), calc(100% - 2 * var(--gutter)));
    margin: 0 auto;
}

/* ---------- Type scale ---------- */
.display {
    font-family: var(--serif);
    font-weight: 400;
    letter-spacing: -0.005em;
    line-height: 1.08;
    color: var(--ink-hi);
}
.h1 { font-size: clamp(38px, 5.6vw, 68px); }
.h2 { font-size: clamp(32px, 4vw, 50px); line-height: 1.12; text-wrap: balance; }
.h3 { font-size: clamp(22px, 2.4vw, 28px); line-height: 1.2; }

.eyebrow {
    font-family: var(--mono);
    font-weight: 500;
    font-size: 13px;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--ink-faint);
    display: inline-flex;
    align-items: center;
    gap: 12px;
}
.eyebrow::before {
    content: '';
    width: 22px;
    height: 1px;
    background: var(--grad);
    opacity: 0.9;
}
.eyebrow.center { justify-content: center; }
.eyebrow.center::after {
    content: '';
    width: 22px;
    height: 1px;
    background: var(--grad);
    opacity: 0.9;
}

.lede {
    font-size: clamp(18px, 1.7vw, 22px);
    line-height: 1.6;
    color: var(--ink-mid);
}

.grad-text { color: var(--accent); }
.display em { font-style: italic; color: var(--accent); }

/* ---------- Buttons ---------- */
.btn {
    font-size: 17px;
    display: inline-flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 2px;
    padding: 18px 34px;
    border-radius: 999px;
    background: var(--ink-hi);
    color: #131316;
    font-weight: 600;
    letter-spacing: 0.01em;
    border: 1px solid transparent;
    cursor: pointer;
    transition: transform 0.25s var(--ease-out), background 0.25s, box-shadow 0.25s;
    box-shadow: 0 1px 0 rgba(255, 255, 255, 0.35) inset, 0 12px 32px rgba(0, 0, 0, 0.35);
    white-space: nowrap;
}
.btn:hover { transform: translateY(-2px); background: #fff; }
.btn:active { transform: translateY(0); }
.btn .btn-sub {
    font-size: 13px;
    font-weight: 500;
    color: #5B5B63;
    letter-spacing: 0.01em;
}
.btn-ghost {
    background: transparent;
    color: var(--ink-hi);
    border-color: var(--line-strong);
    box-shadow: none;
}
.btn-ghost:hover { background: rgba(255, 255, 255, 0.04); }

.cta-note {
    margin-top: 14px;
    font-size: 15.5px;
    color: var(--ink-faint);
}
.cta-note strong { color: var(--ink-lo); font-weight: 500; }

/* ---------- Sections ---------- */
section { position: relative; padding: clamp(64px, 8vw, 100px) 0; }
.band {
    background: rgba(255, 255, 255, 0.014);
    border-top: 1px solid rgba(255, 255, 255, 0.045);
    border-bottom: 1px solid rgba(255, 255, 255, 0.045);
}
.section-head { max-width: 720px; margin-bottom: clamp(36px, 4.5vw, 56px); }
.section-head .h2 { margin-top: 18px; }
.section-head .lede { margin-top: 16px; }
.section-head.center { margin-left: auto; margin-right: auto; text-align: center; }

/* ---------- Reveal on scroll (JS adds .js to <html>) ---------- */
.js .reveal { opacity: 0; transform: translateY(18px); transition: opacity 0.7s var(--ease-out), transform 0.7s var(--ease-out); }
.js .reveal.in { opacity: 1; transform: none; }
.js .reveal[data-delay="1"] { transition-delay: 0.08s; }
.js .reveal[data-delay="2"] { transition-delay: 0.16s; }
.js .reveal[data-delay="3"] { transition-delay: 0.24s; }

/* =====================================================
   HERO
   ===================================================== */
.hero {
    padding-top: 40px;
    padding-bottom: clamp(56px, 7vw, 88px);
    text-align: center;
    overflow: hidden;
}
.hero::before {
    content: '';
    position: absolute;
    inset: -10% 0 auto 0;
    height: 70%;
    background: radial-gradient(ellipse 70% 55% at 50% 0%, rgba(228, 188, 112, 0.10) 0%, rgba(228, 188, 112, 0.03) 45%, transparent 72%);
    pointer-events: none;
}
.hero > .container { position: relative; }

.nav {
    display: flex;
    align-items: center;
    justify-content: space-between;
    margin-bottom: clamp(56px, 8vw, 96px);
}
.nav .logo img { height: 34px; width: auto; }
.nav .nav-cta {
    font-size: 15px;
    font-weight: 500;
    color: var(--ink-lo);
    padding: 10px 16px;
    border: 1px solid var(--line-strong);
    border-radius: 999px;
    transition: color 0.2s, border-color 0.2s;
}
.nav .nav-cta:hover { color: var(--ink-hi); border-color: rgba(255, 255, 255, 0.3); }
.nav .nav-cta span { color: var(--ink-faint); }

.hero .h1 { max-width: 23ch; margin: 22px auto 0; text-wrap: balance; }
.hero .hero-sub { font-family: var(--serif); font-size: clamp(21px, 2.2vw, 27px); line-height: 1.35; color: var(--ink-hi); max-width: 620px; margin: 20px auto 0; }
.hero .lede { max-width: 560px; margin: 18px auto 0; font-size: clamp(17px, 1.5vw, 19px); color: var(--ink-lo); }

/* animated entrance on load */
.js .hero .rise { opacity: 0; transform: translateY(16px); animation: rise 0.9s var(--ease-out) forwards; }
.js .hero .rise:nth-child(1) { animation-delay: 0.05s; }
.js .hero .rise:nth-child(2) { animation-delay: 0.15s; }
.js .hero .rise:nth-child(3) { animation-delay: 0.25s; }
.js .hero .rise:nth-child(4) { animation-delay: 0.35s; }
.js .hero .rise:nth-child(5) { animation-delay: 0.45s; }
.js .hero .rise:nth-child(6) { animation-delay: 0.55s; }
@keyframes rise { to { opacity: 1; transform: none; } }

/* VSL */
.vsl {
    position: relative;
    max-width: 860px;
    margin: 44px auto 0;
    border-radius: var(--radius-lg);
    overflow: hidden;
    background: #000;
    aspect-ratio: 16 / 9;
    border: 1px solid var(--line-strong);
    box-shadow: 0 40px 100px rgba(0, 0, 0, 0.55), 0 0 0 1px rgba(0, 0, 0, 0.6);
}
.vsl video { width: 100%; height: 100%; object-fit: cover; }
.vsl .poster {
    position: absolute;
    inset: 0;
    cursor: pointer;
    display: grid;
    place-items: center;
    background: linear-gradient(180deg, rgba(17, 17, 19, 0) 40%, rgba(17, 17, 19, 0.55) 100%);
    transition: opacity 0.35s;
}
.vsl.playing .poster { opacity: 0; pointer-events: none; }
.vsl .play {
    width: 84px;
    height: 84px;
    border-radius: 50%;
    background: var(--ink-hi);
    display: grid;
    place-items: center;
    box-shadow: 0 16px 40px rgba(0, 0, 0, 0.45);
    transition: transform 0.3s var(--ease-out);
}
.vsl .poster:hover .play { transform: scale(1.06); }
.vsl .play svg { width: 26px; height: 26px; margin-left: 4px; fill: #131316; }
.vsl .vsl-label {
    position: absolute;
    left: 18px;
    bottom: 16px;
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: var(--ink-hi);
    background: rgba(17, 17, 19, 0.6);
    border: 1px solid rgba(255, 255, 255, 0.14);
    padding: 7px 11px;
    border-radius: 6px;
    backdrop-filter: blur(6px);
}

.hero-cta { margin-top: 36px; }

/* proof strip */
.proof {
    margin-top: clamp(56px, 7vw, 88px);
    border-top: 1px solid var(--line);
    display: grid;
    grid-template-columns: repeat(3, minmax(0, 1fr)) minmax(0, 1.6fr);
}
.proof > div {
    padding: 26px 22px;
    border-right: 1px solid var(--line);
    text-align: left;
}
.proof > div:last-child { border-right: 0; }
.proof .stat {
    display: flex;
    flex-direction: column;
    gap: 4px;
    color: var(--ink-hi);
}
.proof .stat s {
    font-family: var(--sans);
    font-size: 14.5px;
    color: var(--ink-faint);
    text-decoration-color: rgba(255, 255, 255, 0.35);
    white-space: nowrap;
}
.proof .stat b {
    font-family: var(--serif);
    font-weight: 400;
    font-size: clamp(26px, 2.4vw, 34px);
    line-height: 1.05;
    white-space: nowrap;
}
.proof .stat .arrow { display: none; }
.proof .who {
    margin-top: 6px;
    font-size: 14.5px;
    color: var(--ink-faint);
}
.proof .clients .label {
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--ink-faint);
}
.proof .clients .names {
    margin-top: 8px;
    font-size: 16.5px;
    line-height: 1.5;
    color: var(--ink-mid);
}
.proof .clients .names span { white-space: normal; }
.proof .clients .names i { font-style: normal; color: var(--ink-faint); padding: 0 6px; }

/* =====================================================
   RESULTS
   ===================================================== */
.results-grid {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 20px;
}
.result {
    position: relative;
    background: var(--noir-2);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 26px 24px 24px;
    display: grid;
    grid-template-rows: subgrid;
    grid-row: span 5;
    align-content: start;
    transition: border-color 0.3s, transform 0.3s var(--ease-out);
}
@supports not (grid-template-rows: subgrid) {
    .result { display: flex; flex-direction: column; }
}
.result:hover { border-color: var(--line-strong); transform: translateY(-3px); }
.result .when {
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--ink-faint);
}
.result .metric {
    margin-top: 18px;
    font-family: var(--serif);
    line-height: 1.05;
}
.result .metric .before {
    display: block;
    font-size: 21px;
    color: var(--ink-faint);
    text-decoration: line-through;
    text-decoration-color: rgba(255, 255, 255, 0.3);
    text-decoration-thickness: 1px;
}
.result .metric .after {
    display: block;
    margin-top: 6px;
    font-size: clamp(34px, 3.2vw, 44px);
    color: var(--accent);
}
.result .metric .unit { font-size: 0.5em; }
.result .story {
    margin-top: 16px;
    font-size: 16.5px;
    line-height: 1.55;
    color: var(--ink-lo);
}
.result .quote {
    margin: 22px 0 0;
    align-self: start;
    position: relative;
    padding-left: 22px;
    font-size: 16.5px;
    font-style: italic;
    color: var(--ink-mid);
    line-height: 1.5;
}
.result .quote::before {
    content: '“';
    position: absolute;
    left: 0;
    top: -2px;
    font-family: var(--serif);
    font-size: 30px;
    line-height: 1;
    color: var(--accent);
}
.result .name {
    margin-top: 18px;
    align-self: end;
    font-size: 15.5px;
    color: var(--ink-hi);
    font-weight: 600;
}
.result .name span {
    display: block;
    font-weight: 400;
    color: var(--ink-faint);
    font-size: 14px;
    margin-top: 2px;
}

.results-cta {
    margin-top: clamp(40px, 5vw, 56px);
    text-align: center;
}

/* =====================================================
   HOW IT WORKS
   ===================================================== */
.how {
    display: grid;
    grid-template-columns: 1.5fr 1fr;
    gap: clamp(40px, 6vw, 96px);
    align-items: start;
}
.steps { display: flex; flex-direction: column; }
.step {
    display: grid;
    grid-template-columns: 72px 1fr;
    gap: 20px;
    padding: 30px 0;
    border-top: 1px solid var(--line);
}
.step:last-child { border-bottom: 1px solid var(--line); }
.step .num {
    font-family: var(--serif);
    font-size: 44px;
    line-height: 1;
    color: var(--ink-faint);
    padding-top: 2px;
}
.step .num i { font-style: italic; color: var(--ink-hi); }
.step h3 { font-size: 24px; font-weight: 600; letter-spacing: -0.01em; }
.step h3 span { display: block; color: var(--ink-faint); font-weight: 500; font-size: 15px; letter-spacing: 0.02em; margin: 6px 0 0; }
.step p { margin-top: 10px; color: var(--ink-lo); font-size: 18px; }

.aside {
    position: sticky;
    top: 32px;
    background: var(--noir-2);
    border: 1px solid var(--line);
    border-radius: var(--radius-lg);
    padding: 30px 28px;
}
.aside h4 {
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--ink-faint);
    font-weight: 500;
}
.aside ul { margin-top: 18px; display: flex; flex-direction: column; gap: 12px; }
.aside li {
    display: flex;
    gap: 12px;
    font-size: 17px;
    color: var(--ink-mid);
    line-height: 1.5;
}
.aside li::before {
    content: '';
    flex: 0 0 6px;
    width: 6px;
    height: 6px;
    border-radius: 50%;
    background: var(--grad-diag);
    margin-top: 9px;
}
.aside .rule { height: 1px; background: var(--line); margin: 22px 0; }
.aside .quiet { font-size: 16px; color: var(--ink-faint); line-height: 1.55; }
.aside .quiet b { color: var(--ink-mid); font-weight: 500; }

/* =====================================================
   FEATURED TESTIMONIAL + VIDEOS + QUOTE WALL
   ===================================================== */
.feature-quote {
    display: grid;
    grid-template-columns: 1.35fr 1fr;
    gap: clamp(32px, 5vw, 72px);
    align-items: center;
    padding: clamp(32px, 4vw, 56px);
    background: var(--noir-2);
    border: 1px solid var(--line);
    border-radius: var(--radius-lg);
    position: relative;
    overflow: hidden;
}
.feature-quote::before {
    content: '';
    position: absolute;
    inset: 0;
    background: radial-gradient(ellipse 50% 70% at 100% 50%, rgba(228, 188, 112, 0.07), transparent 70%);
    pointer-events: none;
}
.feature-quote > * { position: relative; }
.feature-quote .mark {
    font-family: var(--serif);
    font-size: 84px;
    line-height: 0.6;
    height: 30px;
    color: var(--accent);
    opacity: 0.9;
}
.feature-quote blockquote {
    margin: 0;
    font-family: var(--serif);
    font-size: clamp(24px, 2.6vw, 34px);
    line-height: 1.28;
    color: var(--ink-hi);
}
.feature-quote .person {
    margin-top: 26px;
    display: flex;
    align-items: center;
    gap: 14px;
}
.feature-quote .person img {
    width: 52px;
    height: 52px;
    border-radius: 50%;
    object-fit: cover;
    border: 1px solid var(--line-strong);
}
.feature-quote .person b { display: block; color: var(--ink-hi); font-weight: 600; font-size: 18px; }
.feature-quote .person span { font-size: 14px; color: var(--ink-faint); letter-spacing: 0.04em; text-transform: uppercase; }

.built h4 {
    font-family: var(--mono);
    font-size: 12px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--ink-faint);
    font-weight: 500;
}
.built ul { margin-top: 16px; display: flex; flex-direction: column; }
.built li {
    padding: 14px 0;
    border-top: 1px solid var(--line);
    font-size: 17px;
    color: var(--ink-mid);
    line-height: 1.5;
    display: grid;
    grid-template-columns: 28px 1fr;
    gap: 8px;
}
.built li:last-child { border-bottom: 1px solid var(--line); }
.built li i { font-style: normal; font-family: var(--mono); font-size: 12px; color: var(--ink-faint); padding-top: 3px; }

.videos {
    margin-top: 20px;
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
}
.vid {
    background: var(--noir-2);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    overflow: hidden;
    transition: border-color 0.3s;
}
.vid:hover { border-color: var(--line-strong); }
.vid .frame {
    position: relative;
    aspect-ratio: 4 / 5;
    background: #000;
}
.vid video { width: 100%; height: 100%; object-fit: cover; object-position: center 0%; background: #000; }
.vid.playing video { object-fit: contain; object-position: center; }
.vid .poster {
    position: absolute;
    inset: 0;
    cursor: pointer;
    background: linear-gradient(180deg, rgba(17, 17, 19, 0) 50%, rgba(17, 17, 19, 0.7) 100%);
    display: grid;
    place-items: center;
    transition: opacity 0.3s;
}
.vid.playing .poster { opacity: 0; pointer-events: none; }
.vid .poster .play {
    width: 62px;
    height: 62px;
    border-radius: 50%;
    background: var(--ink-hi);
    display: grid;
    place-items: center;
    box-shadow: 0 12px 30px rgba(0, 0, 0, 0.45);
    transition: transform 0.3s var(--ease-out);
}
.vid .poster:hover .play { transform: scale(1.06); }
.vid .poster .play svg { width: 20px; height: 20px; margin-left: 3px; fill: #131316; }
.vid .dur {
    position: absolute;
    right: 12px;
    top: 12px;
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.08em;
    color: var(--ink-hi);
    background: rgba(17, 17, 19, 0.65);
    border: 1px solid rgba(255, 255, 255, 0.14);
    padding: 5px 8px;
    border-radius: 6px;
}
.vid .meta { padding: 16px 18px 18px; }
.vid .meta .pull {
    font-size: 17px;
    line-height: 1.5;
    color: var(--ink-mid);
    font-style: italic;
}
.vid .meta b { display: block; margin-top: 12px; color: var(--ink-hi); font-weight: 600; font-size: 17px; }
.vid .meta span { display: block; font-size: 13px; color: var(--ink-faint); letter-spacing: 0.06em; text-transform: uppercase; margin-top: 3px; }

.quotes {
    margin-top: 20px;
    display: grid;
    grid-template-columns: repeat(2, 1fr);
    gap: 20px;
}
.q {
    background: var(--noir-2);
    border: 1px solid var(--line);
    border-radius: var(--radius);
    padding: 26px 26px 24px;
    display: flex;
    flex-direction: column;
    transition: border-color 0.3s;
}
.q:hover { border-color: var(--line-strong); }
.q .headline {
    font-family: var(--serif);
    font-size: 25px;
    line-height: 1.25;
    color: var(--ink-hi);
}
.q p { margin-top: 14px; font-size: 17px; line-height: 1.6; color: var(--ink-lo); flex: 1; }
.q .person { margin-top: 20px; display: flex; align-items: center; gap: 12px; }
.q .person img { width: 40px; height: 40px; border-radius: 50%; object-fit: cover; border: 1px solid var(--line-strong); }
.q .person b { display: block; color: var(--ink-hi); font-weight: 600; font-size: 16px; }
.q .person span { font-size: 13px; color: var(--ink-faint); letter-spacing: 0.04em; text-transform: uppercase; }

/* =====================================================
   ABOUT
   ===================================================== */
.about {
    display: grid;
    grid-template-columns: 0.9fr 1.1fr;
    gap: clamp(40px, 6vw, 88px);
    align-items: center;
}
.portrait {
    position: relative;
    border-radius: var(--radius-lg);
    overflow: hidden;
    background:
        radial-gradient(ellipse 90% 70% at 50% 100%, rgba(228, 188, 112, 0.18), transparent 70%),
        radial-gradient(ellipse 60% 40% at 50% 0%, rgba(228, 188, 112, 0.05), transparent 70%),
        linear-gradient(180deg, var(--noir-3), var(--noir-2));
    border: 1px solid var(--line);
    aspect-ratio: 4 / 5;
}
.portrait img {
    position: absolute;
    inset: 0;
    width: 100%;
    height: 100%;
    object-fit: cover;
    object-position: 50% 0%;
    transform: scale(1.04);
    transform-origin: 50% 0%;
    filter: contrast(1.04) saturate(0.9);
    -webkit-mask-image: linear-gradient(180deg, #000 0%, #000 84%, transparent 100%);
    mask-image: linear-gradient(180deg, #000 0%, #000 84%, transparent 100%);
}
.portrait .tag {
    position: absolute;
    left: 18px;
    bottom: 18px;
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.14em;
    text-transform: uppercase;
    color: var(--ink-hi);
    background: rgba(17, 17, 19, 0.6);
    border: 1px solid rgba(255, 255, 255, 0.14);
    padding: 7px 11px;
    border-radius: 6px;
    backdrop-filter: blur(6px);
}
.about .h2 { margin-top: 18px; }
.about .story { margin-top: 22px; display: flex; flex-direction: column; gap: 14px; max-width: 560px; }
.about .story p { font-size: 18.5px; line-height: 1.65; color: var(--ink-lo); }
.about .story p:first-child { color: var(--ink-mid); }
.creds {
    margin-top: 30px;
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    border-top: 1px solid var(--line);
}
.creds div { padding: 18px 16px 0 0; border-right: 1px solid var(--line); margin-right: 16px; }
.creds div:last-child { border-right: 0; margin-right: 0; }
.creds b {
    display: block;
    font-family: var(--serif);
    font-size: 24px;
    white-space: nowrap;
    line-height: 1.1;
    color: var(--ink-hi);
    font-weight: 400;
}
.creds span { display: block; margin-top: 6px; font-size: 14.5px; color: var(--ink-faint); line-height: 1.45; }

/* =====================================================
   PRICING
   ===================================================== */
.tiers {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 20px;
    align-items: stretch;
}
.tier {
    position: relative;
    background: var(--noir-2);
    border: 1px solid var(--line);
    border-radius: var(--radius-lg);
    padding: 32px 28px 28px;
    display: flex;
    flex-direction: column;
    transition: border-color 0.3s, transform 0.3s var(--ease-out);
}
.tier:hover { transform: translateY(-3px); border-color: var(--line-strong); }
.tier.featured {
    border-color: transparent;
    background:
        linear-gradient(var(--noir-2), var(--noir-2)) padding-box,
        linear-gradient(160deg, rgba(228, 188, 112, 0.75), rgba(228, 188, 112, 0.35)) border-box;
}
.tier .badge {
    position: absolute;
    top: -13px;
    left: 50%;
    transform: translateX(-50%);
    background: var(--ink-hi);
    color: #131316;
    font-family: var(--mono);
    font-size: 11px;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    padding: 6px 12px;
    border-radius: 999px;
    white-space: nowrap;
}
.tier .name { font-size: 17px; font-weight: 600; color: var(--ink-hi); letter-spacing: 0.02em; }
.tier .sessions {
    margin-top: 14px;
    font-family: var(--serif);
    font-size: 54px;
    line-height: 1;
    color: var(--ink-hi);
}
.tier .sessions span { font-size: 19px; color: var(--ink-lo); margin-left: 8px; font-family: var(--sans); }
.tier .cadence { margin-top: 8px; font-size: 14.5px; color: var(--ink-faint); }
.tier .fit {
    margin-top: 20px;
    padding-top: 18px;
    border-top: 1px solid var(--line);
    font-size: 15px;
    line-height: 1.55;
    color: var(--ink-mid);
    flex: 1;
}
.tier .price {
    margin-top: 22px;
    font-family: var(--serif);
    font-size: 40px;
    line-height: 1;
    color: var(--ink-hi);
}
.tier .price sup { font-size: 0.5em; vertical-align: 0.55em; margin-right: 2px; color: var(--ink-lo); }
.tier .per { margin-top: 6px; font-size: 14.5px; color: var(--ink-faint); }

.pricing-foot {
    margin-top: 20px;
    display: grid;
    grid-template-columns: 1fr;
    max-width: 760px;
    margin-left: auto;
    margin-right: auto;
    gap: 16px;
}
.guarantee, .math {
    border-radius: var(--radius-lg);
    padding: 28px 28px;
}
.guarantee {
    background: var(--accent-soft);
    border: 1px solid var(--accent-line);
}
.guarantee h4 { color: var(--accent); font-size: 19px; font-weight: 600; display: flex; align-items: center; gap: 10px; }
.guarantee h4 svg { width: 18px; height: 18px; }
.guarantee p { margin-top: 10px; font-size: 17px; line-height: 1.6; color: var(--ink-mid); }
.math {
    background: var(--noir-2);
    border: 1px solid var(--line);
}
.math h4 { font-size: 19px; font-weight: 600; color: var(--ink-hi); }
.math p { margin-top: 10px; font-size: 17px; line-height: 1.6; color: var(--ink-lo); }
.math p b { color: var(--ink-hi); font-weight: 600; }

.pricing-cta { margin-top: clamp(40px, 5vw, 56px); text-align: center; }
.pricing-cta .quiet { font-size: 16px; color: var(--ink-faint); margin-bottom: 18px; letter-spacing: 0.02em; }

/* =====================================================
   FIT
   ===================================================== */
.fit-grid {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 20px;
}
.fit-col {
    background: var(--noir-2);
    border: 1px solid var(--line);
    border-radius: var(--radius-lg);
    padding: 30px 30px 26px;
}
.fit-col h3 { font-size: 20px; font-weight: 600; display: flex; align-items: center; gap: 10px; }
.fit-col h3 .dot { width: 10px; height: 10px; border-radius: 50%; }
.fit-col.yes h3 .dot { background: var(--grad-diag); }
.fit-col.no h3 .dot { background: var(--ink-faint); }
.fit-col ul { margin-top: 18px; display: flex; flex-direction: column; }
.fit-col li {
    padding: 12px 0;
    border-top: 1px solid var(--line);
    font-size: 17.5px;
    color: var(--ink-mid);
    line-height: 1.5;
}
.fit-col.no li { color: var(--ink-lo); }
.fit-col li a { color: var(--ink-hi); border-bottom: 1px solid var(--line-strong); transition: border-color 0.2s; }
.fit-col li a:hover { border-color: var(--ink-hi); }

/* =====================================================
   FAQ
   ===================================================== */
.faq { max-width: 800px; margin: 0 auto; }
.faq details {
    border-top: 1px solid var(--line);
}
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary {
    list-style: none;
    cursor: pointer;
    padding: 24px 44px 24px 0;
    font-size: 20px;
    font-weight: 600;
    color: var(--ink-hi);
    position: relative;
    transition: color 0.2s;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
    content: '+';
    position: absolute;
    right: 4px;
    top: 50%;
    transform: translateY(-50%);
    font-family: var(--serif);
    font-size: 28px;
    line-height: 1;
    color: var(--purple);
    transition: transform 0.3s var(--ease-out);
}
.faq details[open] summary::after { transform: translateY(-50%) rotate(45deg); }
.faq summary:hover { color: #fff; }
.faq .a { padding: 0 44px 26px 0; font-size: 17.5px; line-height: 1.65; color: var(--ink-lo); }
.faq .a p + p { margin-top: 10px; }

/* =====================================================
   FINAL CTA
   ===================================================== */
.final { padding-bottom: clamp(72px, 9vw, 120px); }
.final .panel {
    position: relative;
    overflow: hidden;
    text-align: center;
    padding: clamp(56px, 7vw, 96px) var(--gutter);
    border-radius: 28px;
    border: 1px solid var(--line-strong);
    background:
        radial-gradient(ellipse 60% 80% at 50% 110%, rgba(228, 188, 112, 0.14), transparent 70%),
        linear-gradient(180deg, var(--noir-2), var(--noir-1));
}
.final .h2 { margin-top: 18px; max-width: 16ch; margin-left: auto; margin-right: auto; }
.final .lede { max-width: 560px; margin: 20px auto 0; }
.final .btn { margin-top: 32px; }

/* =====================================================
   FOOTER
   ===================================================== */
footer {
    border-top: 1px solid var(--line);
    padding: 36px 0;
}
footer .container {
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 16px;
    flex-wrap: wrap;
}
footer img { height: 30px; width: auto; opacity: 0.9; }
footer .fine { font-size: 14px; color: var(--ink-faint); }

/* =====================================================
   STICKY MOBILE BAR
   ===================================================== */
.sticky {
    position: fixed;
    left: 0; right: 0; bottom: 0;
    z-index: 50;
    padding: 10px 14px calc(10px + env(safe-area-inset-bottom));
    background: rgba(17, 17, 19, 0.82);
    backdrop-filter: blur(14px);
    -webkit-backdrop-filter: blur(14px);
    border-top: 1px solid var(--line-strong);
    transform: translateY(110%);
    transition: transform 0.35s var(--ease-out);
    display: none;
}
.sticky.show { transform: none; }
.sticky a {
    display: flex;
    flex-direction: column;
    align-items: center;
    min-height: 52px;
    padding: 11px 16px;
    border-radius: 999px;
    background: var(--ink-hi);
    color: #131316;
    font-weight: 600;
    font-size: 15px;
}
.sticky a span { font-size: 11.5px; font-weight: 500; color: #5B5B63; }

/* =====================================================
   RESPONSIVE
   ===================================================== */
@media (max-width: 1024px) {
    .results-grid { grid-template-columns: repeat(2, 1fr); }
    .proof { grid-template-columns: repeat(3, 1fr); }
    .proof .clients { grid-column: 1 / -1; border-top: 1px solid var(--line); }
    .proof > div:nth-child(3) { border-right: 0; }
    .how { grid-template-columns: 1fr; }
    .aside { position: static; }
    .feature-quote { grid-template-columns: 1fr; }
    .about { grid-template-columns: 1fr; }
    .portrait { max-width: 440px; aspect-ratio: 4 / 5; }
    .tiers { grid-template-columns: 1fr; max-width: 560px; margin: 0 auto; }
    .pricing-foot { grid-template-columns: 1fr; }
}

@media (max-width: 720px) {
    body { font-size: 17px; }
    section { padding: 64px 0; }
    .hero { padding-top: 22px; }
    .nav { margin-bottom: 44px; }
    .nav .logo img { height: 28px; }
    .nav .nav-cta { display: none; }
    .eyebrow { font-size: 11px; letter-spacing: 0.12em; }
    .eyebrow.center::before, .eyebrow.center::after { display: none; }
    .hero .h1 { max-width: 15ch; font-size: clamp(34px, 9.8vw, 40px); }
    .hero .hero-sub { font-size: 20px; max-width: 30ch; }
    .hero .lede { font-size: 17px; }
    /* mobile hero order: claim, mechanism, who, button, then the video (button stays in the first screen) */
    .hero > .container { display: flex; flex-direction: column; }
    .hero .nav { order: 0; }
    .hero .container > .rise:nth-of-type(1) { order: 1; }
    .hero .h1 { order: 2; }
    .hero .hero-sub { order: 3; }
    .hero .lede { order: 4; }
    .hero .hero-cta { order: 5; margin-top: 26px; }
    .hero .vsl { order: 6; margin-top: 32px; }
    /* compact result cards: metric + quote + name */
    .result .story { display: none; }
    .result .quote { margin-top: 18px; }
    /* featured quote and video crops */
    .feature-quote blockquote { font-size: 22px; }
    .vid .frame { aspect-ratio: 1 / 1; }
    .vid video.pos-low { object-position: center 24%; }
    .vsl { border-radius: 14px; }
    .vsl .play { width: 66px; height: 66px; }
    .btn { padding: 16px 26px; font-size: 15px; width: 100%; max-width: 420px; }
    .proof { grid-template-columns: 1fr 1fr; }
    .proof > div { padding: 18px 14px; }
    .proof > div:nth-child(2) { border-right: 0; }
    .proof > div:nth-child(3) { border-right: 0; border-top: 1px solid var(--line); grid-column: 1 / -1; }
    .proof .clients { border-top: 1px solid var(--line); }
    .results-grid { grid-template-columns: 1fr; }
    .step { grid-template-columns: 48px 1fr; gap: 14px; padding: 24px 0; }
    .step .num { font-size: 34px; }
    .videos { grid-template-columns: 1fr; }
    .quotes { grid-template-columns: 1fr; }
    .creds { grid-template-columns: 1fr; border-top: 0; }
    .creds div { border-right: 0; border-top: 1px solid var(--line); margin-right: 0; padding: 14px 0 4px; }
    .fit-grid { grid-template-columns: 1fr; }
    .faq summary { font-size: 18px; padding-right: 36px; }
    .final .panel { border-radius: 18px; }
    .final .h2 { max-width: 20ch; }
    .sticky { display: block; }
    footer .container { justify-content: center; text-align: center; }
    body.has-sticky { padding-bottom: 84px; }
}

@media (prefers-reduced-motion: reduce) {
    *, *::before, *::after { animation: none !important; transition: none !important; }
    .js .reveal, .js .hero .rise { opacity: 1; transform: none; }
}

/* ---------- includes row (pricing) ---------- */
.includes {
    display: flex;
    flex-wrap: wrap;
    justify-content: center;
    gap: 10px 0;
    margin: -8px auto clamp(32px, 4vw, 44px);
    max-width: 900px;
}
.includes li {
    font-size: 16px;
    color: var(--ink-mid);
    padding: 0 18px;
    border-right: 1px solid var(--line-strong);
    line-height: 1.3;
    white-space: nowrap;
}
.includes li:last-child { border-right: 0; }
.aside .quiet a { color: var(--ink-hi); border-bottom: 1px solid var(--line-strong); }
.tier .fit { font-size: 17.5px; }
@media (max-width: 720px) {
    .includes { justify-content: flex-start; gap: 8px; }
    .includes li { border: 1px solid var(--line-strong); border-radius: 999px; padding: 6px 12px; font-size: 13px; }
}

/* ---------- aside lead-ins, includes row wrap ---------- */
.aside li b { color: var(--ink-hi); font-weight: 600; }
.aside li { display: block; padding-left: 18px; position: relative; }
.aside li::before { position: absolute; left: 0; top: 11px; margin-top: 0; }
.includes { max-width: 1000px; }
.includes li { white-space: normal; text-align: center; }

.guarantee { text-align: center; }
.guarantee h4 { justify-content: center; }

/* what to bring: scannable */
.aside .bring-lead { margin-top: 14px; font-size: 20px; font-weight: 600; color: var(--ink-hi); line-height: 1.3; }
.aside .bring-sub { margin-top: 10px; font-size: 16px; color: var(--ink-lo); line-height: 1.5; }
.aside .bring-sub b { color: var(--ink-hi); font-weight: 600; }
.aside .bring-examples { margin: 14px 0 16px; display: flex; flex-direction: column; gap: 0; }
.aside .bring-examples li { display: block; padding: 9px 0 9px 18px; border-top: 1px solid var(--line); font-size: 16px; color: var(--ink-mid); position: relative; }
.aside .bring-examples li:last-child { border-bottom: 1px solid var(--line); }
.aside .bring-examples li::before { top: 16px; }